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Watch McDonaldization is a concept written by George Ritzer in his 1993 book The McDonaldization of Society. There are four primary elements that comprise McDonaldization:
Efficiency- finding the best or optimum means to an end.
Calculability- The focus on quantity over quality.
Predictability- Knowing what you are getting from one place to the next.
Control- The focus on non-human control through technology.
Ritzer believed it leads to a deskilling of the workforce. Why have a human do it if a computer can do it efficiently, calculably and predictably every time? Of course, this is meant to be the most rationale system of operation although it might be more irrational. Further examination of McDonaldization can be found on pages 127-128 in Sociology 2e by OpenStax College.
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