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Click to Watch in HD > Native Advertising Training - Spend Big To Earn Big!
Watch One of the biggest lessons Ive learned running Native Advertising is not to spend time over-optimising campaigns that showed zero promise from the outset.
The cure for this problem? Launch more campaigns and find the ones which show the highest CTR and CVR and dial down on those. If you get this wrong, you might just end up wasting your time for weeks trying to squeeze profit from an outright loser by aggressive blacklisting - even if you manage it, what spend will you be left with? :)
Pull the biggest levers - creative, offer, lander and only cut the very worse traffic to avoid crippling your camps! This is the same whether youre running on Revcontent, Taboola or Outbrain :)