Click to Watch in HD > Spicing Up Hungary For 200 Years

Watch Adoringly known as “red gold,” paprika is the undisputed spice of Hungary. The 200-year love affair started when, seeking an alternative to expensive black pepper, people in the Szeged region of the country began grinding a readily available red pepper fruit into a delightfully hued seasoning. Today, it’s become a cultural touchstone, with museums and festivals dedicated to the spicy stuff, and new generations of top chefs securing its place in premium gastronomy.This Great Big Story was made in partnership with the Hungarian Tourism Agency: https://www.spiceofeurope.com SUBSCRIBE: https://goo.gl/vR6AcbThis story is a part of our Flavors series, where we do so much more than play with our food. Come with us as we dive into deliciously different and tastefully off-beat stories in the culinary world.Got a story idea for us? Shoot us an email at hey [at] GreatBigStory [dot] comFollow us behind the scenes on Instagram: http://goo.gl/2KABeXMake our acquaintance on Facebook: http://goo.gl/Vn0XIZGive us a shout on Twitter: http://goo.gl/sY1GLYCome hang with us on Vimeo: http://goo.gl/T0OzjVVisit our world directly: http://www.greatbigstory.com

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